Inspirational food solutions

KBBO Group understands the challenges and opportunities the sector face. The group develops and partners with food and retail business across the globe to ensure the business is able to deliver sustainable growth and outperform its competitors.

Food & Retail

“KBBO Group investments in food & retail companies bring trusted household names to the market such as Fathima Group and Sama Jordan.”

Yazen Abu Gulal, Chief Executive Officer, KBBO Group


Established in 2018, KBBO CPG represents a unique diversified holding company with a stake in best- in- class assets across growth markets. 

Helmed by an experienced and committed management team, KBBO CPG has a proven track record of value generation and business profitability with a diversified portfolio of companies in the retail, telecom, food, and technology sectors operating in the UAE and across the MENA region.

KBBO Group’s holding in the food and retail sector includes:


Freshly Frozen Food was established in 2003 and offers premium healthy products at affordable prices. As the leading producer of MDM free meat and fish products in the UAE, Freshly Frozen Food has over 28 product ranges available and currently distributes across the UAE, KSA, and Egypt.


Sama Food Industries is a manufacturer and supplier of mineral water and canned beverages including juices, soft, malt and energy drinks. The privately-held enterprise was first launched in July 2009 and currently sees its products distributed across Jordan. The firm is also eyeing up expansion opportunities across new territories.


Fathima Group traces its origins to 1968 when the EP family from Kerala in India first opened a grocery store in Abu Dhabi.

Today, that initial business venture has grown into a highly diversified group with interests in supermarkets, hypermarkets, department stores, fashion, electronics, trading and distribution, cold stores, catering, bakery, telecoms, water purification and speciality restaurants.

While concentrated predominantly in the UAE, the Group’s commercial interests also span a network of 30 outlets across Oman, KSA, Qatar, India and China. Fathima Group is actively seeking expansion opportunities and new business avenues in other geographies.